MelbMedia Company

MelbMedia Company

SEARCH ENGINE
OPTIMIZATION

Step 1

Initial Consultation through Comprehensive Website Analysis

Site Audit: Conduct a thorough examination of the website’s technical health. Evaluate factors like site speed, mobile-friendliness, and crawlability to ensure a strong technical foundation.
Keyword Research: Uncover relevant keywords crucial for attracting the target audience. Analyze competitor keyword strategies to gain insights into effective and competitive terms.
Content Evaluation: Evaluate the quality and relevance of existing content. Identify gaps and opportunities for optimization, ensuring that the content aligns with both user intent and search engine algorithms.
Implement Advanced Tools for Precision: Integrate tools like Google Analytics, Google Search Console, Google Keyword Planner and platforms such as Ubersuggest, Ahrefs and Screaming Frog.

Step 2

Define Clearn SEO Objectives and Metrics


Goal Setting: Collaborate with stakeholders to set clear and achievable SEO goals. Whether it’s increasing organic traffic, improving rankings, or enhancing conversion rates, defining specific goals provides a roadmap for success.

Identify Key SEO Metrics: Determine the key performance indicators (KPIs) that align with the established goals. Metrics like organic traffic growth, keyword rankings, and backlink quality serve as benchmarks for tracking success.

Resource Planning: Allocate resources strategically for various SEO activities. This includes planning for content creation, link building efforts, and technical SEO improvements based on the prioritized needs of the website.

 

Step 3

Initial Consultation through Comprehensive Website Analysis

Performance Tracking: Implement robust analytics tools to monitor the website’s SEO performance in real-time. Regularly review metrics and adjust strategies based on data-driven insights to stay agile in a dynamic online environment.

Content Iteration: Continuously optimize and expand content based on the performance of target keywords and user engagement metrics. Updating and repurposing content ensures it remains relevant and valuable over time.

Backlink Management: Regularly assess and enhance the website’s backlink profile. Seek quality backlinks from authoritative sources and disavow toxic ones to improve overall domain authority and maintain a healthy link profile.

By following these steps process, we ensure a thorough evaluation of the business, establish clear campaign objectives, and implement a dynamic strategy that adapts to the evolving needs of the client’s business and the digital advertising landscape.